The Holistic Market
The interest in wellness and holistic living is increasing throughout society. Many persons are motivated to improve their present state of well being. Presently, there are three segments of this growing market:
o Individuals motivated to improve and enhance their experience of personal wellness.
o Health, medical and wellness professionals who are motivated to improve their ability to dialogue with clients and patients interested in whole life living.
o Persons excited and inspired by the potential of holistic living career opportunities.
1980: First HLQ Magazine published.
1982: Pittsburgh Magazine: Local recognition.
1985: First Wellness Beat newsletter published.
1986: Wellness Ball event.
1986: Received 501(c) 3: non-profit status.
1989: First HLQ Resource Guide published.
1990: United Way donor option status
1990: Point State Park Earth Day celebration.
1995: Wellness Awards Banquet.
1997: Initial website development.
1998: Station Square Earth Week celebration.
1999: HLQ Fund: The Pittsburgh Foundation.
2003: SUNY Press: National recognition.
2004: Web Based Experiential Learning
2006: The Facilitators Handbook
2007: Wellness Spa Development
2008: Marketing Packet: Holistic Opportunities
2010: Integrated Therapeutic Education Model (ITEM)
Our Immediate Focus
o Expand HLQ Board membership and participation
o Secure funding for pilot research project in Therapeutic Education
o Reactivate HLQ grants and awards programs
o Encourage development of holistic oriented curriculum
Networking Activities
o Community events - Membership gatherings and meetings
o Encourage dialogue among diverse groups
o Initiate community service projects
o Encourage public policy development
o Linkage with national and global wellness organizations
o Expansion of public relations capability
Membership Profile
Physicians - Health care professionals - Public policy advocates -
Church leaders - Environmentalists - Educators -
Psychologists - Scientists - Financial planners
Involvement Opportunities Program Development Membership - Special events -
Curriculum design - Public policy positions papers - Educational programs - Research studies -
Bartering and exchange programs Networking and Outreach
Community Events -
Public relations and dialogue - Linkage with national/global organizations -
Community service projects - Electronic media expansion Organizational Development
Holistic business development - Health/Wellness insurance plan -
Sustainable living - Co-housing development Administration
Registration services - Office skills -
Financial - Administrative planning
The HLQ Fund: The Pittsburgh Foundation: History & Operations
The Fund was established during the fall of 1999. It is administered by the Pittsburgh Foundation, which provides: technical support, continuity of operation, perpetuity of holistic concepts, and a vehicle for funding on-going community projects.
Why The HLQ Fund is Unique
o Decision makers are sensitive to holistic living concepts. o One contribution supports many projects. o Donors meet with funded project participants.
o The fund targets, supports and promotes holistic living.